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By far the most popular sales tool on a web site, the contact form can capture vital information on prospective customers. A contact form can be designed to perform any of these functions:
  • Encourage a visitor to request a quote
  • Invite visitors to subscribe to your e-newsletter
  • Interview a customer regarding his or her needs
  • Interview a job applicant

Usually, the form's contents are emailed to your sales department. However, if confidential information is requested, it can be collected securely and stored in a database. The web site would email the sales department to let them know that a new form was submitted. You can then login to the web site to retrieve the information securely.
 


 
A contact form can be a great lead generator!