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If you have a retail location, do you really need a web site? If you advertise, the answer is yes. It's a good idea to backup your advertising with a web site, since a web site can be big enough to communicate everything about your business. You're not limited to a 1/4 page print ad or a postcard. And why not sell your products over the Internet to a national market?

Design
Ideally, there should be a visual relationship between the design of the retail location and the design of the web site.
  • If you have a retail presence with strong branding, duplicate that branding in your web site. It will help visitors to your store recognize you on the web, and vice versa.
  • A photo of your exterior may help visitors find your location more easily.

Features
Your web site is a perfect place to educate people about your products.
  • Sometimes a video demo or slide show can be an effective sales tool.
  • Consider selling your products on your web site. If you have a merchant account, inventory and warehousing, you're halfway there. Just add packing and shipping, an e-commerce web site and search engine advertising.
  • Definitely include a map, phone number, and operating hours on your web site.

Marketing
Step up your traditional advertising with these options.
  • Seriously consider being listed in the online yellow pages with a link to your web site.
  • If you sell products on your site, invest in search engine marketing.
  • Make sure your web site address is on all advertising and marketing materials, including receipts.


 



Retail Locations Sites
Hollywood Harley-Davidson 
Brickyard BBQ 
Freewheel Vans 
Gold Label Cleaners 
Sweet Traditions